AI-native fraud and abuse prevention for ecommerce
Catch bad intent early. From checkout to chargeback, and everywhere your brand shows up.
Fake accounts, gamed returns, false claims and copycat stores. Pinch reads the intent behind each and stops them before the money goes out.
Free lookback for qualified brands: 12 months of your data, back in under two weeks. See what you lost to return and claims abuse, and who took it.
Live events
412 auto-actioned today
#4810902 · Return · $159
Return window gaming
Arrived damaged
86
Held
Pinch AI · Why #4810902 was held
Both damage photos read as AI-generated. Her Pinch ID links 5 more accounts shipping to variants of one address: 17 orders, 13 returns, every one filed on day 27 to 29.
#4810903 · Return · $169
VIP loyal customer
Too small
9
Approved
#5120447 · Checkout · $412
Bot checkout
Limited drop, 3 units
91
Denied
acme-apparel-outlet.shop · Web
Lookalike store
Your photos, logo and prices
97
Takedown
#7730215 · Claim · $212
Doctored photos
Item not received
89
Denied
#5120461 · Checkout · $88
Trusted repeat buyer
New device, same Pinch ID
6
Approved
#4810911 · Return · $134
Reseller ring
Wrong size
82
Flagged
#4810920 · Return · $96
First-time customer
Changed my mind
14
Approved
#4810901 · Return · $478
Fake tracking
Label never scanned
93
Denied
acme-apparel-sale.net · Ads
Brand impersonation
Ads bidding on your name
94
Takedown
#5120488 · Checkout · $1,240
Identity mismatch
New account, 4 cards
71
Flagged
#5120502 · Checkout · $64
Loyal customer
Usual device and address
4
Approved
#4810902 · Return · $159
Return window gaming
Arrived damaged
86
Held
Pinch AI · Why #4810902 was held
Both damage photos read as AI-generated. Her Pinch ID links 5 more accounts shipping to variants of one address: 17 orders, 13 returns, every one filed on day 27 to 29.
#4810903 · Return · $169
VIP loyal customer
Too small
9
Approved
#5120447 · Checkout · $412
Bot checkout
Limited drop, 3 units
91
Denied
acme-apparel-outlet.shop · Web
Lookalike store
Your photos, logo and prices
97
Takedown
What Pinch sees
Your rules see one customer. Pinch sees the whole story.
Each order, return or claim looks clean on its own. Pinch links every account to the person behind it, checks the evidence they send and works out what each customer is really worth to you.
Good customers get a great experience. Bad actors get friction.
Every decision comes with the evidence behind it.
Automate decisions to fit your business, with confidence.
Checkout
Return
Claim
Brand protection
Full lifecycle
Checkout · Order 4810961
Pinch ID
KB
Kayla Brennan
1 account · kayla.brennan@example.com
Accounts
1
Orders
6
Returns
2
Accounts on this identity
kayla.brennan@example.com
2210 Westheimer Rd, Apt 2
k.brennan@example.com
2210 Westheimer Rd, Unit 2
kaylab@example.com
2210 Westheimer Rd, #2
kbrennan.tx@example.com
2210 Westheimer Rd, Apt. 2
kayla.b@example.com
2210 Westheimer Rd, Ste 2
brennan.k@example.com
2210 Westheimer Rd, Apt 2B
TV
Tyler Vance
1 account · tyler.vance@example.com
Accounts
1
Orders
1
Jackets
3
Orders on this identity, last 40 minutes
tyler.vance@example.com
3 jackets · 5:45 PM
t.vance@example.com
3 jackets · 5:39 PM
tvance22@example.com
3 jackets · 5:34 PM
tyler.v@example.com
3 jackets · 5:28 PM
vance.t@example.com
3 jackets · 5:22 PM
tylerv.ca@example.com
3 jackets · 5:16 PM
Claim: arrived damaged
Alpine Down Jacket · $249 · 2 photos attached
IMG_4471.jpg
Likely AI-generated
IMG_4472.jpg
Likely AI-generated
Photos attached
Inside the 30-day window
Order delivered on time
DH
Derek Holloway
3 orders · 5 items · last 12 months
Top-line spend
What your store sees
$1,175
Net customer value
After returns and margin
···
True customer value
After unrestocked returns and processing
···
Return abuse rate 37.9% · estimated abuse $181
Your rules
Under the limit · Approve
Pinch
Flip the switch
Search · “acme apparel sale”
acmeapparel-outlet.store
Acme Apparel Official Outlet | Winter Edit 70% Off
Alpine Down Jacket from $74. Free shipping on every order. Ends tonight.
Confirmed lookalike
Registrar
NameCheap, Inc.
Host
Cloudflare
Complaint
Written, ready to send
Found
Filed
Taken down
Every touchpoint
Every point where money leaves your business, covered.
Bad actors don’t stay in one place. Pinch covers every stage where money can go out, with one view of the customer behind all of them.
Checkout
Bots, resellers and payment fraud
Stop bot checkouts, reseller rings and card fraud before the order ships.
Live
Return
Return abuse
Auto-approve trusted customers, hold the abusers and set policy by customer cohort.
Live
Claim
Claims automation and abuse
Auto-approve genuine claims and stop false “not received” and damage claims before you pay out.
Live
Next: carrier recovery
Dispute
Dispute automation
Fight friendly fraud automatically, with evidence tied to the real person behind the order.
Live
Brand Protection
Brand protection
Find and take down copycat storefronts that steal your customers.
Live
Next: marketplaces
See how it works
Platform
Seen at one store. Stopped at all of them.
Pinch was built AI-native to stay one step ahead. It learns from every brand on the network, from what happens after checkout, and from what is for sale on the open web.
01
A network that remembers.
Pinch ID links every order, return and claim that shares an email, address, phone, card or device, within your store and across the network. A bad actor flagged at one brand raises the risk at the next.
02
Models trained on what happens after checkout.
A separate model for each abuse pattern at purchase, return and claim, trained on returns and warehouse disposition data most tools never see. Image and document models catch AI-generated photos, edited receipts and fake labels, and agents turn messy warehouse notes into training data.
03
Agents that watch the open web.
They track which of your items resellers are targeting on marketplaces, and the same agents drive takedowns.
Explore the platform
One store
Across the network
Pinch ID
Unlinked
kayla.b@example.com
Shipping address
2210 Westheimer Rd, Apt 2
Phone
+1 555 0194
1 email · 1 address · 1 phone
New customer · Approve
Agentic fraud and abuse
AI agents now shop, return and file claims. Pinch knows which ones to trust.
Agent traffic is growing in every store. Pinch already detects it at every step, from checkout to claim, and is adding intent so you can tell a customer’s shopping agent from one working for a bad actor.
Agents at checkout
Spot agent-driven checkouts, card testing and reseller scripts before the order ships.
Live
Agents at returns and claims
Catch automated refund requests and AI-generated evidence before you pay out.
Live
Agents spoofing your site
Find copycat stores built and launched by agents, and get them taken down.
Live
Agent intent
Tell a customer’s shopping agent from one working for a bad actor.
Coming soon
How Pinch handles agentic fraud and abuse
Customers
Trusted by brands that can’t afford to get this wrong.
Mejuri
Manhead
Shop Akira
PartyNextDoor
“Pinch built its solution from the ground up for this specific problem, and it shows.”
Their native Shopify integration meant we could move fast, but what really differentiated them was their customer-first approach, giving us the flexibility to block fraudulent activities while actually enhancing the experience for our most loyal customers.
Rohit Nathany
Chief Product & Technology Officer, Mejuri
storefronts protected, from DTC brands to artist merch drops.
Read customer stories
Works with your stack
Shopify
Salesforce Commerce Cloud
Redo
Loop
Narvar
Happy Returns
AfterShip
Swap
ReturnGo
Gorgias
Gladly
Dixa
Klaviyo
Most WMSs
Partner
Route
Our CEO ran Global Fraud Risk at PayPal, protecting more than $1.5T in payments. Our COO and CPO were early at Simility, acquired by PayPal, and scaled its Risk as a Service business, which protected Uber, DoorDash, Airbnb and tens of thousands of merchants. Now we’re bringing that to ecommerce, live in days.
Arthi Rajan
CEO
Ex-SVP Global Fraud Risk, PayPal
Jayan Tharayil
COO
Ex-GM Risk as a Service, PayPal. Ex-Google
Chirag Vaya
CPO
Ex-Lead PM Risk as a Service, PayPal
Free lookback · for qualified brands
See what you lost last year. Free.
01
Share 12 months of data.
Install the Shopify app or SFCC cartridge, or send order, return and claim exports.
02
Get your lookback in under two weeks.
What you lost to return and claims abuse, and who took it.
03
Qualified brands try Pinch free for three months.
Run it on live orders, then decide.